Resources With Smart Filtering

Project Background

Jungle Scout’s Resources page housed a vast library of guides, blog posts, tools, and educational content—but its outdated layout and lack of intelligent filtering made it difficult for users to navigate or find relevant resources efficiently.

The business needed a smarter, more scalable system to surface the right content at the right time—without overwhelming visitors.

Key Objectives

• Redesign the page for better UX and visual hierarchy
• Introduce smart filtering to allow users to quickly find relevant content by category, level, or resource type
• Improve SEO and internal linking opportunities
• Optimize for both mobile and desktop

The Solution

Redesigned UI & Page Architecture

• Introduced a clean, modular card layout that adapts to various content types (videos, downloads, blogs, etc.)
• Prioritized visual clarity and content hierarchy to reduce friction and bounce rates
• Added trust signals and subtle animations for a more engaging experience

Smart Filtering System

• Designed and implemented a multi-faceted filtering
• Enabled filtering by Content Type, Topic, and Skill Level, giving users more control over their journey
• Built-in logic to surface top-performing and evergreen content first

Collaborative Wins

• Partnered with internal content and SEO teams to map high-value content to strategic filters
• Worked closely with developers to ensure filter performance, accessibility, and responsiveness

The Outcome

• Increased average time on page and content engagement
• Reduced bounce rates through personalized content discovery
• Improved internal linking and SEO opportunities
• Created a scalable framework for future content growth

Final Thoughts

This redesign wasn’t just about a visual lift—it was a strategic transformation of how users find and consume information. The new filtering system gave users autonomy, while the clean, content-first design aligned with Jungle Scout’s mission to educate and empower sellers.