UX/UI Designer
Im Nicole, a designer based in Edmonton, crafting strategic websites, interfaces, and brand systems for growing teams.
I’m Nicole, an independent UX/UI designer with 8+ years’ experience. I cut through the noise to bring clarity, structure, and purpose to your product design.
Not decoration, decisions. I build design systems, interfaces, and websites that move the business forward thoughtfully, strategically, and without agency overhead.
Based in Edmonton, collaborating everywhere. Built for teams that have outgrown “scrappy” and need a partner who can keep up.
Design Thinking Process
Turning user insights into simple, purposeful design solutions
Empathize & Define
Research user needs, pain points, and business objectives.
Ideate
Explore multiple approaches, mapping clear and scalable structures.
Prototype
Develop flows, wireframes, and visual designs for review and alignment.
Test & Refine
Validate designs through stakeholder and user feedback, iterating for clarity and accessibility
Deliver & Evolve
Build reusable components, maintain design systems, and collaborate with teams for smooth implementation.