Hospitality Software Lift

Project Background

InnQuest was originally introduced to me during my final capstone project as a student. The objective was to modernize their website and improve the user experience across their key product offerings.

What began as a school project evolved into a long-term client relationship. A couple of years after the initial redesign, the InnQuest team reached out again—with new goals:

• Streamline internal workflows through Zoho CRM integration
• Enable their team to efficiently update website content without needing a developer

The Process

Phase 1: The Redesign

• Modernized the visual design and UI, aligning it with SaaS industry best practices
• Improved site architecture for clearer product navigation and resource discovery
• Focused on responsive design and performance optimization

Phase 2: CMS Flexibility

• Transitioned parts of the site to a more intuitive CMS environment
• Set up modular page templates to empower the internal marketing team
• Developed a design system that maintained visual consistency across updates

Phase 3: CRM Integration

• Collaborated with the client’s operations team to streamline contact and lead form data into Zoho CRM
• Optimized call-to-action flow to drive qualified inquiries into sales workflows
• Ensured data security, consistency, and low-friction internal adoption

The Result

• A future-proof, scalable web foundation the client can own
• A more connected sales pipeline through Zoho integration
• Reduced reliance on developers for minor content updates
• Long-term client relationship built on trust, growth, and clear communication

Final Thoughts

What started as a capstone challenge became a professional milestone. Working with InnQuest over multiple years allowed me to build a high-impact website and reinforce the importance of longevity, flexibility, and client education in digital design.